Anti-marketing
BY KATE RISER.
all I want to do is make cool shit with cool people.
I don’t do branding.
I build emotional infrastructure.
If you're looking for a cookie-cutter vibe kit or AI copy deck, you're in the wrong place.
If you want clarity, connection, and brand direction with actual guts — let’s talk.
what i do.
Brand Strategy
More than just positioning. I help you define what you really stand for — and say it in a way your audience actually feels. Voice, tone, clarity, and guts included.
Creative Direction
Need someone to pull it all together? I lead visual and verbal direction across campaigns, product launches, social, and storytelling — whether I'm guiding your team or building from scratch.
Fractional Brand Leadership
Not ready for a full-time brand hire? I step in as your part-time creative lead, helping you build internal systems, creative consistency, and long-term emotional connection with your people.
who i am for.
Startups, founders, and teams who want their brand to feel alive.
People with ideas worth fighting for.
Anyone tired of safe, polite, beige marketing.
WHAT MAKES MY WORK DIFFERENT.
I don’t speak in jargon.
I don’t recycle templates.
I don’t do brand theater.
I build systems, stories, and identities that actually move people.
Branding isn’t decoration. It’s behavior.